Marshlight Digital builds lead-generation websites for Florida service contractors. Real homeowner calls in your service area. Pay only when the phone rings.
A homeowner has a burst pipe at 11 PM. A roof leak after a storm. Water rising in the crawlspace. They Google their emergency. If a Marshlight site ranks for their zip code, they land on it and dial the number. That number rings you, the local contractor we've partnered with.
We don't do restoration, roofing, HVAC, or plumbing. We build the sites, drive the traffic, and hand off the phone call. You do what you do best — the work.
We build for the search terms homeowners actually type when something's wrong — city + service + emergency. Ranked to catch the moment.
When a call lands, you get it. We don't sit on leads or route through a call center. Homeowner-to-contractor in one ring.
First three leads are free — a proof-of-quality gesture. We only make money when you do. If the leads don't close, we're wasting our time, not yours.
Local, SEO-tuned, mobile-first. Ready in about 30 days. Custom to your service area and specialty — no cookie-cutter template.
Real homeowners searching for real emergencies. We route calls to your business number — no intermediaries, no call center layer, no lead broker delay.
First three leads are on us — proof of quality. After that, $200 per qualified lead. No monthly fee. No contract. Leave any time.
Water damage & flood cleanup lead-gen for Middleburg, FL
Our flagship. Serves homeowners in Clay County who need water damage restoration, flood cleanup, and mold remediation. Ranked to catch the searches homeowners run at 2 AM after a burst pipe or a rising creek.
More markets in the pipeline
One contractor per market. Reach out to reserve yours before we launch the site.
Marshlight Digital is a Woods family operation, run out of Macclenny, Florida. Marc Woods founded it in 2026 as a division of ALW Management Services, LLC — the family holding company.
We're not a national ad agency. We're not a lead-gen broker with a call center in another state. We live where you work. When Black Creek floods, we're a few miles from it. When a hurricane crosses the peninsula, we're checking on the same neighbors you are.
That matters because service contractors are tired of being churn for national agencies that don't know a barrel tile from a snap-lock. We built Marshlight to be the opposite of that.
Marc Woods
Founder
Twenty-plus years running operations. Clay County local. Runs Marshlight during daylight hours while the family business runs on autopilot. Builds sites, closes contractor partnerships, and answers the phone himself.
ALW Management Services, LLC · Macclenny, FL
Northeast Florida is our backyard. When your zip code floods, we know before Google does.
Three free leads, then per-lead. If the phone doesn't ring, we lose. That aligns our incentives with yours.
We don't sell the same lead to five people. Your service area is yours.
Month-to-month. If we're not producing, you walk. That keeps us honest.
Founder-run. When there's a problem, you get Marc on the phone. No account manager musical chairs.
We build assets, not campaigns. The site producing calls for you today is still producing them in five years.
If you're a Florida service contractor — restoration, roofing, HVAC, plumbing, tree, or another emergency-driven trade — and you want to be the operator in one of our markets, reach out. First conversation is 15 minutes. We'll tell you plainly if there's a fit.